Journal of Entrepreneurial Strategies in Agriculture

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bahmani A, aslani F. (2021). Investigating the Effect of Entrepreneurial Orientation on Entrepreneurial Intention of Small and Medium Agricultural Businesses: The Mediating Role of Psychological Capital (Case Study: Paddy Farmers in Noor City). jea. 8(16), 78-85. doi:10.52547/jea.8.16.78
URL: http://jea.sanru.ac.ir/article-1-278-en.html

Extended Abstract
Introduction and Objective: In response to the global economy, policymakers have focused on the development of small businesses, regional business associations, and local entrepreneurs. Given that the agricultural sector is responsible for ensuring the food security of the growing population, however, in many cases, prioritizing the production of sufficient food overshadows the issue of the health of agricultural products produced. These factors have led to the preservation of the environment and food safety security has become one of the human challenges in the present age and the international community is looking for appropriate strategies to solve problems and achieve sustainable development systems. One of the most important strategies is to pay attention to the position of entrepreneurship, which aims to increase profits, increase product production with minimal reliance on the use of chemicals. The purpose of this study is to investigate the effect of entrepreneurial orientation on the entrepreneurial intention of small and medium agricultural businesses with the mediating role of psychological capital.
Material and Methods: This research is applied in terms of purpose and descriptive research in terms of data collection and is a branch of field studies and is causal in terms of the relationship between research variables. The statistical population of the present study was rice farmers in Noor city. Using available random sampling method and Cochran's formula, 89 people were selected as the sample. A standard questionnaire was used to collect information. In this study, to evaluate the validity of the questionnaire, the methods of "content validity" and "structural validity" were used. Cronbach's alpha was used to measure the reliability of the research variables.
Result: The research results showed that; At the 95% confidence level, entrepreneurial orientation has a significant effect on the entrepreneurial intention of small and medium-sized agricultural businesses, and also psychological capital helps to facilitate this relationship.
Conclusion: In order for paddy farmers to be able to grow their business and gain a foothold in the market, they must be aware of the importance of psychological capital and introduce new products and services by strengthening R&D activities as well as making changes. Focus product lines.