Volume 9, Issue 18 (12-2022)                   J Entrepreneurial Strategies Agric 2022, 9(18): 57-67 | Back to browse issues page


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(2022). Investigating the Effect of Social Capital and the Orientation of Entrepreneurial Attitude on Entrepreneurial Intention with the Mediating Role of Psychological Capital (Case Study: Damon Sabz Agricultural Insurance Services Company). J Entrepreneurial Strategies Agric. 9(18), 57-67. doi:10.52547/jea.9.18.57
URL: http://jea.sanru.ac.ir/article-1-315-en.html
Abstract:   (1554 Views)
Extended Abstract
Introduction and Objective: Today's environment has brought new waves of changes. The environment around organizations has become more dynamic than before and has caused organizations to achieve higher success and performance by using this dynamism. To adapt to today's changing world and to create an atmosphere of creativity and innovation, organizations must be able to create strategies to guide and control these changes with the help of organizational capital. The purpose of this study was to investigate the effect of social capital and the orientation of entrepreneurial attitude on the entrepreneurial intention with the mediating role of psychological capital.
Material and Methods: The present research is descriptive-correlational and method and applied in terms of purpose. The statistical population of this study included all employees of Damon Sabz Chaharmahal Bakhtiari Agricultural Insurance Services Company, during which 560 employees were reported. In this study, the sample size was estimated to be 229 according to the Georgian and Morgan table, which were selected by the available sampling method. In this model, the variables of social capital and entrepreneurial orientation are independent variables, the psychological capital is a mediating variable and entrepreneurship intention is a dependent variable. In this study, two methods of content and face validity were used to determine the validity of the research. The validity of the content was confirmed by several experts and the face validity of the questionnaires was confirmed by several respondents. The reliability of the present research questionnaire was tested using Cronbach's alpha method. The obtained data were analyzed using descriptive and inferential statistical methods using SPSS and PLS software.
Results: The results of hypothesis testing showed that entrepreneurial attitude and social capital affect entrepreneurial intention. Psychological capital also plays a mediating role in influencing the entrepreneurial attitude on entrepreneurial intention.
Conclusion: Entrepreneurial attitude has a direct impact on the economic and social development of the people. The more a society participates in entrepreneurial activities, the faster it achieves economic and social development. Using entrepreneurship as a practical solution, we can take a step towards creating social justice, fighting poverty and economic, social and cultural development. Social capital also plays an important role in entrepreneurial activities. Also, awareness of the importance of psychological capital and strengthening research and development activities to develop businesses and improve their performance in the market is important. It is important to strengthen the entrepreneurial units in the company and to connect with the industry, to increase the participation of employees in the planning of projects, as well as to be aware of the achievements, and to make employees aware of the effectiveness of innovative projects. It is suggested to measure and evaluate the performance of the organization based on the number of new ideas and thoughts presented in the organization by capable, creative and innovative people and providing new solutions and even authoring books and articles. Also, holding festivals of top entrepreneurs, choosing the top national entrepreneurs from among entrepreneurs and introducing them in mass media can strengthen the culture of social entrepreneurship and instill a sense of altruism in society.

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Type of Study: Research | Subject: آموزش کارآفرینی
Received: 2022/05/31 | Accepted: 2022/06/25 | Published: 2023/01/25

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