Journal of Entrepreneurial Strategies in Agriculture

Extended Abstract
Introduction and Objective: In the competitive world of today, agriculture has become knowledge-intensive and is rapidly changing. Therefore, new product development and scientific research commercialization in knowledge-based companies and successful delivery of products and services to the market can improve performance and increase production in agriculture and play an important role in development of the country.
Material and Methods: This research is conducted based on the Grounded Theory and a systemic view with a qualitative approach. The target population includes the experts of science and technology parks and the CEOs of the knowledge-based agricultural companies located in these parks. Using theoretical purposive sampling, after conduction of 15 in-depth interviews theoretical saturation was reached.
Results: Based on the analysis of the conducted interviews, 578 initial open codes were identified and these codes are subsequently reduced to 43 axial codes and 6 selected codes. The final theory is formed around the axial categories of innovation-orientation, customer-orientation, market-orientation, and profit-orientation. The generated theory was modified in terms of credibility through the strategy of members' revision. Further, to ensure the research reliability, the data analysis process, until formation of the theory, was described as much as possible. The results indicate that the axial categories are recognizable by relying on the factors of individual competence, team competence, innovation and technology nature, market readiness, the level of technology preparedness and maturity, support factors, founder's mental engagement, and internal productivity. In addition, these constructs, under the influence of environmental, political-administrative, socio-cultural, economic-financial, technological and legal interfering conditions and the contextual organizational conditions of knowledge-based companies, the role of technology parks and government support and the application of commercialization strategies, lead to sustainable entrepreneurship, improvement of product quality, sales and profit promotion, and better service delivery to community.
Conclusion: the managers of the knowledge-based agricultural companies should align their strategies in order to be able to successfully commercialize their products and should constantly look for new knowledge and its applications in different stages of new product production. In addition, senior public administrators and universities of agricultural sciences must always strive to use these strategies for commercialization of research of scholars and scientists and wealth generation.
 

Extended Abstract
Introduction and Objective: Nowodays, companies located in science and technology parks face increasing technological changes and experience a dynamic environment, in such a way that they constantly need to rearrange and recombine their technological assets to respond to the changing conditions of their market and technology. In order to follow this path, the company needs to acquire a new capability or upgrade its existing capabilities in each of the stages of commercialization. Therefore, agricultural companies based in science and technology park should actively develop new technology in products in order to achieve superior technological capabilities against their competitors and find more customers. The purpose of this study was to investigate the effect of Commercialization of Knowledge-Based Ideas on Enhancement of Technological Capabilities in In the agricultural companies of Science and Technology Park with the mediating role of organizational development and excellence.
Material and Methods: This research regarding to the purpose, is applicable and descriptive-correlational in terms of data collection method. The statistical population consisted of all managers, assistants and senior experts of companies active in the field of agriculture based in Mazandaran Science and Technology Park, numbering 220 people. Based on the Cochran formula, 140 of them were selected through stratified random sampling method with proportional allocation. A researcher-made questionnaire with a Likert scale was used to collect data, and finally, the related information was analyzed using the structural equation modeling (SEM) technique using the Partial Least Squares (PLS) method by SmartPLS3 software. Cronbach's alpha for all constructs was higher than 0.7, and AVE was higher than 0.5, and the validity and reliability of the constructs were confirmed.
Results: The results of the research showed that the commercialization of knowledge-based ideas and organizational development and excellence predicts 34.1% and 47.6% of the enhancement of technological capabilities variance of agricultural companies located in Science and Technology Park, respectively. It was also shown that the indirect effect of commercialization of knowledge-based ideas on enhancement of technological capabilities of these companies was 52.1%, which was determined by the organizational development and excellence mediator variable. R² equal 0.597 indicated that the independent variable has a moderate prediction of the variable of improving technological capabilities.The fitting indices of the overall research model confirmed the desirable fitness of this model. therefore, organizational development and excellence mediated the relationship between commercialization of knowledge-based ideas and enhancement of technological capabilities of these companies.
Conclusion: According to the research finding , by increasing the amount of commercialization of knowledge-based ideas and using indicators of organizational development and excellence, such as: development of agricultural knowledge-based businesses, development of technical knowledge and agricultural technological innovation, development of skills in the field of agriculture, future research in the field of agriculture, adherence to the main work and independence and entrepreneurship, vertical development and phased development of investment provided the basis for the development of technological capabilities, including: management capabilities, communication capabilities, marketing capabilities, knowledge capabilities and commercialization experience, human power capabilities, and research and development capabilities in agricultural companies based in parks.