Mr Aliakbar Aghajaniafrouzi, Dr. Jahangir Yadolahifarsi, Phd Mahmod Ahmadpour Dariani, Professor Mahmoud Motavasseli,
Volume 6, Issue 11 (9-2019)
Abstract
In recent years, with the growth of studies in the field of family business, research on the corporate social responsibility has increased in parallel. Regarding the importance of social responsibility studies in the field of family business, the present study identifies the component of corporate social responsibility in order to investigate its impact on family business performance in Mazandaran province. In this regard, a descriptive survey method using structural equation model was used in this research. In order to, a researcher-made questionnaire of 67 questions with a five-point Likert questionnaire was used to collect data. A simple stratified sampling method was used to select a sample of 125 active business owners in Mazandaran Province Cooperation and Commerce, Industries, Mines and Agriculture Chambers. The data were analyzed by PLS software and the findings showed that the impact of customer social responsibility with a factor of 84 percent had the greatest impact on the financial performance of the company.