Journal of Entrepreneurial Strategies in Agriculture

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Agricultural Entrepreneurship One of the areas of entrepreneurship is the acceptance of the risks of a production, service, and business unit related to agricultural activities.  The purpose of this study was to analyze the strengths, weaknesses, opportunities and threats of entrepreneurship development in the agricultural sector of Khuzestan province using AHP-SWOT integrated approach. The research method is applied in terms of purpose and descriptive-analytic in nature. Data were collected using a questionnaire and interviews with experts (20 experts). The strengths, weaknesses, opportunities and threats of SWOT were determined and strategies weighted using AHP. The results showed that the study area for development of agricultural entrepreneurship with 7 strengths and final points of 2.869, 14 weaknesses and final points of 2.195, 11 opportunity and final points of 2.894 and 13 threats and final points of 1.083 is facing. The results also showed that the existence of different climates at the provincial level and diversity in agricultural production are the most important strengths, lack of support from public institutions, and adequate access to government facilities. The most important weaknesses are the existence of natural capacities and potentials for investment in agriculture. Highlights of high opportunity and high risk investment in agricultural sector by the private sector are the most important threat point in the development of agricultural entrepreneurship in Khuzestan province.
 

Keywords: : Entrepreneurship, Agricultural, Development strategies, Khuzestan, AHP-SWOT

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