دوره 7، شماره 14 - ( پاییز و زمستان 1399 )                   جلد 7 شماره 14 صفحات 1-10 | برگشت به فهرست نسخه ها

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Andervagh L, Albo Naeimi E, Ghasemi hamedani I, Atf Z. Entrepreneurial Performance and Export Marketing Capabilities on Pistachio Export Performance with the Moderating Role of Inefficient Competition. jea. 2021; 7 (14) :1-10
URL: http://jea.sanru.ac.ir/article-1-213-fa.html
آندرواژ لیلا، آلبو نعیمی ابراهیم، قاسمی همدانی ایمان، عطف زهرا. عملکرد کارآفرینانه و قابلیت‌های بازاریابی صادراتی پسته بر عملکرد صادرات با نقش تعدیل‌کننده رقابت ناکارآمد. راهبردهای کارآفرینی در کشاورزی. 1399; 7 (14) :1-10

URL: http://jea.sanru.ac.ir/article-1-213-fa.html

گروه مدیریت بازرگانی،واحد بین المللی خرمشهر-خلیج فارس، دانشگاه آزاد اسلامی، خرمشهر، ایران
چکیده:   (354 مشاهده)
صادرات یکی از متغیرهای اصلی تولید و درآمد ملی است. عملکرد صادرات نیز یکی از روش‌های اصلی برای تأمین درآمد و استفاده از ظرفیت‌های سرمایه‌گذاری می‌باشد. هدف از این تحقیق تبیین نقش عملکرد کارآفرینی و قابلیت‌های بازاریابی صادراتی بر عملکرد صادرات با نقش تعدیل‌کننده رقابت ناکارآمد می‌باشد. این پژوهش از نوع کاربردی مبتنی بر هدف بوده و از نظر گردآوری داده‌ها، مطالعه‌ای توصیفی است. جامعه­ ی آماری پژوهش کلیه ­ی مدیران ثابت و معاونان شرکت‌های صادرکننده پسته استان کرمان در سال 1398 به تعداد 280 نفر می‌باشد. حجم نمونه با استفاده از جدول گرجسی مورگان برابر با 162 نفر برآورد گردید. پس از تجزیه و تحلیل داده‌ها مشخص شد عملکرد کارآفرینانه و بازاریابی صادراتی بر عملکرد صادرات تأثیر معنی ­داری دارد. همچنین نقش تعدیل‌گر رقابت ناکارآمد در تأثیر بازاریابی صادراتی بر عملکرد صادرات اثبات گردید. لذا، پیشنهاد می‌گردد که مدیران شرکت‌های صادرکننده پسته در جهت افزایش سطح قابلیت‌های بازاریابی صادراتی تلاش کنند تا از این طریق زمینه برای افزایش همکاری و شناخت رقابت ناکارآمد فراهم شود.
متن کامل [PDF 708 kb]   (128 دریافت)    
نوع مطالعه: پژوهشي | موضوع مقاله: تحقیق و توسعه و نوآوری
دریافت: 1398/11/10 | پذیرش: 1399/5/4 | انتشار: 1399/12/12

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