Volume 8, Issue 15 (7-2021)                   jea 2021, 8(15): 89-99 | Back to browse issues page

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karimi S. The Study of Villagers Life Quality Impact of Natanz District on the Product of Rural - Agriculture Tourism. jea. 2021; 8 (15) :89-99
URL: http://jea.sanru.ac.ir/article-1-256-en.html
Islamic Azad
Abstract:   (456 Views)
It is necessary to identify and evaluate the approaches of rural tourism development product، to recognize the environmental، social and economic effects on the quality of life of rural areas، which should be considered in the process of evaluating the development approach. The purpose of this study is to investigate the impact of rural life quality of Natanz villagers on rural - agriculture tourism products. In terms of the method of conducting research in general، this research is a descriptive (non-experimental) research. In fact، the method used in this research is a descriptive-analytical method. The statistical population of the study، including the household population of the villages of Natanz city، is 5200 people. The sample size is randomly available، and according to the Cochran's formula، there are 358 people. A 54-item questionnaire was used to collect the data، the validity of which was confirmed by experts، and the confirmatory factor analysis method was used، and its reliability was confirmed by Cronbach's alpha of 0.83. Is. Smart PLS software and structural equation analysis have been used to analyze the data. The results showed that the product of rural- agriculture tourism has affected the environmental quality، with a path coefficient of 0.29 and a value of T 59.5. The product of rural- agriculture tourism has had an impact on socio-cultural quality، with a path coefficient of 0.52 and a value of 9.28 T. Also، the product of rural tourism has an impact on economic quality with a path coefficient of 0.95 and a value of 38.19 T. Accordingly، the product of rural- agriculture tourism has had the least effect on economic quality with a path coefficient of 0.95 and more on the environmental index، with an impact factor of 0.29.
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Type of Study: Research | Subject: اقتصاد کشاورزی
Received: 2021/02/20 | Accepted: 2021/04/25 | Published: 2021/08/17

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