Volume 10, Issue 1 (8-2023)
J Entrepreneurial Strategies Agric 2023, 10(1): 69-80 |
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Azizpour F, Borkhani F R, Mokhtari M. (2023). The Explanatory Components of the Establishment of the One Village One Product (OVOP) strategy for rural entrepreneurship
(Case: Shazand county, Markazi Province). J Entrepreneurial Strategies Agric. 10(1), 69-80. doi:10.61186/jea.10.19.69
URL: http://jea.sanru.ac.ir/article-1-333-en.html
URL: http://jea.sanru.ac.ir/article-1-333-en.html
1- Department of Human Geography, Faculty of Geographical Sciences, Kharazmi University, Tehran, Iran
2- Department of Agricultural Extension and Education, Faculty of Crop Sciences, Sari Agricultural Sciences and Natural Resources University, Sari, Iran
3- Department of Geography and rural planning, Faculty of Geographical Sciences, Kharazmi University, Tehran, Iran
2- Department of Agricultural Extension and Education, Faculty of Crop Sciences, Sari Agricultural Sciences and Natural Resources University, Sari, Iran
3- Department of Geography and rural planning, Faculty of Geographical Sciences, Kharazmi University, Tehran, Iran
Abstract: (2387 Views)
Extended Abstract
Background: The One Village, One Product (OVOP) approach empowers a village to produce a competitive and salable product by leveraging its local resources to achieve sales income in the market and bolster the local economy. This community-oriented economic development strategy is based on demand and the utilization of regional resources, emphasizing three fundamental principles: being local while thinking globally, self-reliance, and the development of human resources. The main purpose of this research is to categorize the explanatory components of establishing the One Village, One Product (OVOP) strategy for entrepreneurship from the perspective of the villagers in Nahormian village, Zalian district, Shazand county.
Methods: This research is applied in nature, and its statistical population includes 5,550 villagers from the Nahramian district. Sampling was conducted using a multi-stage random sampling method with proportional allocation, resulting in a sample size of 160 individuals determined by Cochran's formula. The research tool was a questionnaire, whose validity (form and content) was confirmed by experts from the Omid Entrepreneurship Fund, rural development specialists from the Agricultural Jihad, and faculty members from the Department of Geography and Rural Planning at Khorazmi University. Reliability was assessed using Cronbach's alpha. For the analytical statistics section, the exploratory factor analysis method was employed using SPSS software.
Results: In terms of indicators affecting the establishment of the OVOP strategy for entrepreneurship from the villagers' perspective, "quality of products," "activity with a competitive advantage," and "production at the local level for the global market" were identified as the top priorities. Conversely, "communication and ICT services," "government support," and "participation and cooperation in agriculture" were ranked as lower priorities. According to the results of the exploratory factor analysis, seven factors emerged as the most important in explaining the establishment of the OVOP strategy from the villagers' viewpoint: innovation and creativity, sales and marketing, comparative advantage and competitiveness, human and social capital, social participation, support infrastructure, and reducing the economic gap. These seven factors accounted for 68.27% of the total variance of the variables.
Conclusion: OVOP, as a rural development strategy and a driver of rural economic development, requires a focus on innovative and knowledge-based villages to reduce poverty in rural areas. It is crucial to optimize local resources and allocate capital and financial resources effectively to manage local businesses and organize local cooperatives with an emphasis on self-confidence and creativity. Additionally, encouraging villagers to produce local products and providing government support for labeling and branding within the product value chain play significant roles in developing international markets, product exports, and rural entrepreneurship.
Methods: This research is applied in nature, and its statistical population includes 5,550 villagers from the Nahramian district. Sampling was conducted using a multi-stage random sampling method with proportional allocation, resulting in a sample size of 160 individuals determined by Cochran's formula. The research tool was a questionnaire, whose validity (form and content) was confirmed by experts from the Omid Entrepreneurship Fund, rural development specialists from the Agricultural Jihad, and faculty members from the Department of Geography and Rural Planning at Khorazmi University. Reliability was assessed using Cronbach's alpha. For the analytical statistics section, the exploratory factor analysis method was employed using SPSS software.
Results: In terms of indicators affecting the establishment of the OVOP strategy for entrepreneurship from the villagers' perspective, "quality of products," "activity with a competitive advantage," and "production at the local level for the global market" were identified as the top priorities. Conversely, "communication and ICT services," "government support," and "participation and cooperation in agriculture" were ranked as lower priorities. According to the results of the exploratory factor analysis, seven factors emerged as the most important in explaining the establishment of the OVOP strategy from the villagers' viewpoint: innovation and creativity, sales and marketing, comparative advantage and competitiveness, human and social capital, social participation, support infrastructure, and reducing the economic gap. These seven factors accounted for 68.27% of the total variance of the variables.
Conclusion: OVOP, as a rural development strategy and a driver of rural economic development, requires a focus on innovative and knowledge-based villages to reduce poverty in rural areas. It is crucial to optimize local resources and allocate capital and financial resources effectively to manage local businesses and organize local cooperatives with an emphasis on self-confidence and creativity. Additionally, encouraging villagers to produce local products and providing government support for labeling and branding within the product value chain play significant roles in developing international markets, product exports, and rural entrepreneurship.
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