Volume 10, Issue 1 (8-2023)
J Entrepreneurial Strategies Agric 2023, 10(1): 93-106 |
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Jamshidi O, Sobhani S M J, Mokhber Dezfoli A, Hajimirrahimi S D. (2023). Strategic Analysis of the Development of Agricultural Businesses (Study of Karaj County). J Entrepreneurial Strategies Agric. 10(1), 93-106. doi:10.61186/jea.10.19.93
URL: http://jea.sanru.ac.ir/article-1-344-en.html
URL: http://jea.sanru.ac.ir/article-1-344-en.html
Omid Jamshidi *1 
, Seyed Mohammad Javad Sobhani2, Abdolah Mokhber Dezfoli3, Seyed Davood Hajimirrahimi3
, Seyed Mohammad Javad Sobhani2, Abdolah Mokhber Dezfoli3, Seyed Davood Hajimirrahimi3
1- Department of Agricultural Extension and Education, Sari Agricultural Sciences and Natural Resources University, Sari, Iran
2- Department of Agricultural Extension and Education, Faculty of Agriculture Engineering and Rural Development, Agricultural Sciences and Natural Resources University of Khuzestan, Mollasani, Iran
3- Imam Khomeini Training Center, Agricultural Research, Education and Extension Organization (AREEO), Karaj, Iran
2- Department of Agricultural Extension and Education, Faculty of Agriculture Engineering and Rural Development, Agricultural Sciences and Natural Resources University of Khuzestan, Mollasani, Iran
3- Imam Khomeini Training Center, Agricultural Research, Education and Extension Organization (AREEO), Karaj, Iran
Abstract: (2858 Views)
Extended Abstract
Background: Agriculture, as the main pillar of economic development, significantly contributes to the country's gross domestic product (GDP) and job creation. The sustainability of the agricultural sector in economic indicators depends on the strategic planning of agricultural businesses based on existing capacities and limitations. To organize this process in line with the goals of the 6th Development Plan and implement the provisions of the law on improving the business environment and the law on increasing the productivity of the agricultural sector and natural resources, business engineering and investment opportunities in the agricultural sector are necessary. Thus, the purpose of this research was to conduct a strategic analysis of the development of agricultural businesses in Karaj County and to identify business development priorities.
Methods: The current research is applied in terms of purpose and survey-based in terms of data collection. Interview tools and semi-structured questionnaires were used to gather information. The necessary data were collected from 10 academicians and public sector experts, as well as 10 entrepreneurs and activists from the private agricultural sector of the province, forming a panel of experts. In this study, the SWOT model was used to introduce business development strategies. Additionally, based on the characteristics, capacities, and natural, economic, and social limitations, business priorities and investment opportunities in the agricultural sector of Karaj County were identified.
Results: In this research, the most important strength identified was the "suitability of the region's climate, along with its diversity and fertility of the soil for agriculture." The strongest weakness was "land use change and land fragmentation." The most valuable opportunity was the "potential for commercialization of a diverse range of agricultural products," while the most significant threat to the development of agricultural businesses, as perceived by experts, was the "inclination towards construction due to the high added value of land." The comparison of the internal environment (the average sum of strengths and weaknesses) and the external environment (the average sum of opportunities and threats) for the development of agricultural businesses in Karaj County showed that the internal and external environments had final coefficients of 2.603 and 1.792, respectively, suggesting the adoption of competitive strategies (ST). Therefore, the most important strategies for the development of agricultural businesses in Karaj County included: "amending and implementing land use change laws to prevent construction in agricultural areas," "focusing on the development of agricultural businesses such as small and medium-scale conversion and complementary industries," and "adopting an approach to produce specialty and valuable products, especially through the extension and development of healthy and organic products."
Conclusion: Based on the findings of this research, it was determined that the selection of development strategies and business priorities should be appropriate to the conditions and situation of the region. Accordingly, the creation or development of businesses in the fields of small and medium-scale transformation and complementary industries, agricultural settlements, animal husbandry, modern greenhouses, laboratory knowledge-based service units, standardization, quality certification, branding, production of vegetable and summer seeds and products, eco-tourism, and agricultural tourism were recommended.
Methods: The current research is applied in terms of purpose and survey-based in terms of data collection. Interview tools and semi-structured questionnaires were used to gather information. The necessary data were collected from 10 academicians and public sector experts, as well as 10 entrepreneurs and activists from the private agricultural sector of the province, forming a panel of experts. In this study, the SWOT model was used to introduce business development strategies. Additionally, based on the characteristics, capacities, and natural, economic, and social limitations, business priorities and investment opportunities in the agricultural sector of Karaj County were identified.
Results: In this research, the most important strength identified was the "suitability of the region's climate, along with its diversity and fertility of the soil for agriculture." The strongest weakness was "land use change and land fragmentation." The most valuable opportunity was the "potential for commercialization of a diverse range of agricultural products," while the most significant threat to the development of agricultural businesses, as perceived by experts, was the "inclination towards construction due to the high added value of land." The comparison of the internal environment (the average sum of strengths and weaknesses) and the external environment (the average sum of opportunities and threats) for the development of agricultural businesses in Karaj County showed that the internal and external environments had final coefficients of 2.603 and 1.792, respectively, suggesting the adoption of competitive strategies (ST). Therefore, the most important strategies for the development of agricultural businesses in Karaj County included: "amending and implementing land use change laws to prevent construction in agricultural areas," "focusing on the development of agricultural businesses such as small and medium-scale conversion and complementary industries," and "adopting an approach to produce specialty and valuable products, especially through the extension and development of healthy and organic products."
Conclusion: Based on the findings of this research, it was determined that the selection of development strategies and business priorities should be appropriate to the conditions and situation of the region. Accordingly, the creation or development of businesses in the fields of small and medium-scale transformation and complementary industries, agricultural settlements, animal husbandry, modern greenhouses, laboratory knowledge-based service units, standardization, quality certification, branding, production of vegetable and summer seeds and products, eco-tourism, and agricultural tourism were recommended.
Type of Study: Applicable |
Subject:
کارآفرینی در کشاورزی
Received: 2022/09/8 | Accepted: 2022/12/30
Received: 2022/09/8 | Accepted: 2022/12/30
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