Volume 10, Issue 2 (12-2023)
J Entrepreneurial Strategies Agric 2023, 10(2): 128-146 |
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Ashrafi soltan ahmadi M, Shirmohammadi Y, Amini M T, Haddadzadeh M. (2023). Designing and Explaining of Strategic Entrepreneurship Model in the Agritourism Industry. J Entrepreneurial Strategies Agric. 10(2), 128-146. doi:10.61186/jea.10.20.120
URL: http://jea.sanru.ac.ir/article-1-360-en.html
URL: http://jea.sanru.ac.ir/article-1-360-en.html
1- Department of Management, University of Payame Noor, Tehran, Iran
2- Department of Business Management, Payam Noor University, Tehran, Iran
2- Department of Business Management, Payam Noor University, Tehran, Iran
Abstract: (3117 Views)
Extended Abstract
Background: Entrepreneurship is a vital component of any society, serving as a driving force for employment, economic growth, and competitive advantage. Due to its significant contributions to the economic development of countries, its role in fostering innovation in the market, and its ability to create new job opportunities, entrepreneurship has become a high priority in strategic planning. Planners and policymakers recognize the importance of entrepreneurship in shaping sustainable economies. This study aims to present a strategic entrepreneurship model specifically tailored for the agricultural tourism industry. By focusing on this niche, the research seeks to explore how entrepreneurial strategies can enhance the growth and sustainability of agricultural tourism, ultimately benefiting local economies and communities. Materials and Methods: The research employs a mixed-methods approach, combining both qualitative and quantitative methodologies to provide a comprehensive understanding of the subject matter. In the qualitative phase, semi-structured interviews were conducted with 16 academic experts and managers in tourism and entrepreneurship. This data collection utilized a grounded theory approach, ensuring that the insights gathered were deeply rooted in the participants' experiences and expertise. The sampling method was both theoretical and purposeful, selecting individuals with relevant knowledge in the field. For the quantitative aspect of the research, the statistical population consisted of business owners and stakeholders in the tourism industry within West Azerbaijan province. A sample size of 400 participants was randomly selected using Cochran's formula, which is appropriate for unknown populations. Data collection methods included both library research and field surveys, with a researcher-made questionnaire designed to gather specific information relevant to the study. To analyze the data, descriptive statistics were employed along with exploratory factor analysis using SPSS version 25. For model fitting and testing the relationships between variables, confirmatory factor analysis was conducted using Smart PLS 4 software. This allowed for the determination of convergent and divergent validity, as well as the composite reliability of the structural equations involved in the research.
Methods: The final model developed through this research outlines several critical components. The causal conditions identified include the diversification of the rural and agricultural economy, a growing tendency toward agricultural tourism entrepreneurship, and the competitiveness of small-scale businesses. Background factors contributing to these conditions include the physical and environmental infrastructure necessary for tourism, supportive institutional policies, self-confidence among entrepreneurs, risk-taking behaviors, and various social and cultural factors. Intervening conditions were also identified, including the initiatives taken by farmers or farm owners, motivational influences, and the necessity for training programs aimed at enhancing entrepreneurial skills. The strategic entrepreneurship model thus formed within the agricultural tourism industry emphasizes several key strategies: networking and leveraging relationships, effective management and organization, and the importance of public support. The results indicate that if these strategies are successfully implemented, they will lead to four significant consequences: the flourishing of job opportunities, growth in income and productivity, enhanced prosperity and development of tourism entrepreneurship, and overall social and cultural development within the community. These outcomes highlight the potential of agricultural tourism as a catalyst for broader economic and social benefits.
Results: The final model developed through this research outlines several critical components. The causal conditions identified include the diversification of the rural and agricultural economy, a growing tendency toward agricultural tourism entrepreneurship, and the competitiveness of small-scale businesses. Background factors contributing to these conditions include the physical and environmental infrastructure necessary for tourism, supportive institutional policies, self-confidence among entrepreneurs, risk-taking behaviors, and various social and cultural factors. Intervening conditions were also identified, including the initiatives taken by farmers or farm owners, motivational influences, and the necessity for training programs aimed at enhancing entrepreneurial skills. The strategic entrepreneurship model thus formed within the agricultural tourism industry emphasizes several key strategies: networking and leveraging relationships, effective management and organization, and the importance of public support. The results indicate that if these strategies are successfully implemented, they will lead to four significant consequences: the flourishing of job opportunities, growth in income and productivity, enhanced prosperity and development of tourism entrepreneurship, and overall social and cultural development within the community. These outcomes highlight the potential of agricultural tourism as a catalyst for broader economic and social benefits.
Conclusion: The findings of this research demonstrate that agricultural tourism, when approached with a strategic entrepreneurial mindset, can lead to substantial achievements. These achievements include the creation of vibrant business opportunities, increased income and productivity, and the overall prosperity of tourism entrepreneurship. Furthermore, the development of agricultural tourism is crucial for the sustainable development of the country and plays a pivotal role in its economic advancement. To realize these benefits, it is essential to implement effective strategies such as fostering networking opportunities, enhancing management and organizational practices, and ensuring robust public support. Additionally, the research identifies social and cultural factors as the most influential elements impacting the success of agricultural tourism initiatives. Motivational effects were noted as significant intervening factors, while public support emerged as the most critical strategy within the strategic entrepreneurship model for the agricultural tourism industry. In summary, this study underscores the importance of adopting a strategic entrepreneurial approach to agricultural tourism, emphasizing the need for collaboration among stakeholders, investment in training and education, and the development of supportive policies. By harnessing these strategies, agricultural tourism can thrive, contributing not only to economic growth but also to the cultural and social enrichment of communities. Future research should explore the long-term impacts of these strategies and examine additional variables that may influence the success of agricultural tourism initiatives, ensuring a comprehensive understanding of this dynamic sector.
Methods: The final model developed through this research outlines several critical components. The causal conditions identified include the diversification of the rural and agricultural economy, a growing tendency toward agricultural tourism entrepreneurship, and the competitiveness of small-scale businesses. Background factors contributing to these conditions include the physical and environmental infrastructure necessary for tourism, supportive institutional policies, self-confidence among entrepreneurs, risk-taking behaviors, and various social and cultural factors. Intervening conditions were also identified, including the initiatives taken by farmers or farm owners, motivational influences, and the necessity for training programs aimed at enhancing entrepreneurial skills. The strategic entrepreneurship model thus formed within the agricultural tourism industry emphasizes several key strategies: networking and leveraging relationships, effective management and organization, and the importance of public support. The results indicate that if these strategies are successfully implemented, they will lead to four significant consequences: the flourishing of job opportunities, growth in income and productivity, enhanced prosperity and development of tourism entrepreneurship, and overall social and cultural development within the community. These outcomes highlight the potential of agricultural tourism as a catalyst for broader economic and social benefits.
Results: The final model developed through this research outlines several critical components. The causal conditions identified include the diversification of the rural and agricultural economy, a growing tendency toward agricultural tourism entrepreneurship, and the competitiveness of small-scale businesses. Background factors contributing to these conditions include the physical and environmental infrastructure necessary for tourism, supportive institutional policies, self-confidence among entrepreneurs, risk-taking behaviors, and various social and cultural factors. Intervening conditions were also identified, including the initiatives taken by farmers or farm owners, motivational influences, and the necessity for training programs aimed at enhancing entrepreneurial skills. The strategic entrepreneurship model thus formed within the agricultural tourism industry emphasizes several key strategies: networking and leveraging relationships, effective management and organization, and the importance of public support. The results indicate that if these strategies are successfully implemented, they will lead to four significant consequences: the flourishing of job opportunities, growth in income and productivity, enhanced prosperity and development of tourism entrepreneurship, and overall social and cultural development within the community. These outcomes highlight the potential of agricultural tourism as a catalyst for broader economic and social benefits.
Conclusion: The findings of this research demonstrate that agricultural tourism, when approached with a strategic entrepreneurial mindset, can lead to substantial achievements. These achievements include the creation of vibrant business opportunities, increased income and productivity, and the overall prosperity of tourism entrepreneurship. Furthermore, the development of agricultural tourism is crucial for the sustainable development of the country and plays a pivotal role in its economic advancement. To realize these benefits, it is essential to implement effective strategies such as fostering networking opportunities, enhancing management and organizational practices, and ensuring robust public support. Additionally, the research identifies social and cultural factors as the most influential elements impacting the success of agricultural tourism initiatives. Motivational effects were noted as significant intervening factors, while public support emerged as the most critical strategy within the strategic entrepreneurship model for the agricultural tourism industry. In summary, this study underscores the importance of adopting a strategic entrepreneurial approach to agricultural tourism, emphasizing the need for collaboration among stakeholders, investment in training and education, and the development of supportive policies. By harnessing these strategies, agricultural tourism can thrive, contributing not only to economic growth but also to the cultural and social enrichment of communities. Future research should explore the long-term impacts of these strategies and examine additional variables that may influence the success of agricultural tourism initiatives, ensuring a comprehensive understanding of this dynamic sector.
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