دوره 10، شماره 20 - ( پاییز و زمستان 1402 )                   جلد 10 شماره 20 صفحات 137-120 | برگشت به فهرست نسخه ها


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Ashrafi soltan ahmadi M, Shirmohammadi Y, Amini M T, Haddadzadeh M. (2024). Designing and Explaining of Strategic Entrepreneurship Model in the Agritourism Industry. J Entrepreneurial Strategies Agric. 10(20), 120-137. doi:10.61186/jea.10.20.120
URL: http://jea.sanru.ac.ir/article-1-360-fa.html
اشرفی سلطان احمدی مجتبی، شیرمحمدی یزدان، امینی محمد تقی، حدادزاده مهدی. طراحی و تبیین الگوی کارآفرینی راهبردی در صنعت گردشگری کشاورزی راهبردهای کارآفرینی در کشاورزی 1402; 10 (20) :137-120 10.61186/jea.10.20.120

URL: http://jea.sanru.ac.ir/article-1-360-fa.html


گروه مدیریت بازرگانی، دانشگاه پیام نور، تهران، ایران
چکیده:   (936 مشاهده)
مقدمه و هدف: کارآفرینی بخش حیاتی هر جامعه و نیروی محرکه­ای برای اشتغال، رشد و رقابت بیشتر است و بنا به دلایل مختلف مانند کمک به توسعه اقتصادی کشورها، ایجاد نوآوری در بازار و ارائه­ فرصتهای شغلی جدید، در هر برنامه راهبردی از اولویت بالایی برخوردار و به ­طور ویژه­ ای مورد توجه برنامه ­ریزان و سیاست­ گذاران قرار گرفته است. هدف از تحقیق حاضر ارائه الگوی کارآفرینی راهبردی در صنعت گردشگری کشاورزی است.
مواد و روش­ ها: روش تحقیق آمیخته یا ترکیبی از روش کیفی و کمی است. در بخش کیفی داده ­ها با استفاده از نظرات 16 نفر از خبرگان دانشگاهی، مدیران و کارشناسان گردشگری و کارآفرینی با مصاحبه نیمه ساختاریافته، با رویکرد نظریه داده بنیاد جمعآوری گردید. همچنین، در این پژوهش نمونهگیری بهروش نظری و هدفمند صورت گرفت. جامعه آماری در بخش کمی صاحبان کسب و کارها و فعالان حوزه صنعت گردشگری در استان آذربایجان غربی بوده و حجم نمونه با استفاده از فرمول کوکران برای جوامع نامعلوم به تعداد 400 نفر بهصورت تصادفی انتخاب شد. روش گردآوری اطلاعات به دو روش کتابخانهای و میدانی بوده است و ابزار گردآوری داده­ ها در بخش کمّی پرسشنامه محقق ساخته بود. برای آمار توصیفی و کشف ساختار از تحلیل عاملی اکتشافی از نرمافزار SPSS 25 و بهمنظور برازش مدل و ارتباط بین متغیرها و آزمون روابط بین متغیرهای تحقیق، برای تعیین روایی همگرا و واگرای سازه از تحلیل عاملی تأییدی و پایایی ترکیبی (CR) از روش معادلات ساختاری، از نرمافزار Smart pLs نسخه 4 استفاده شد.
یافته­ ها: مدل نهایی از مقوله شرایط علی (متنوع ­ساختن اقتصاد روستایی و کشاورزی، تمایل به کارآفرینی گردشگری کشاورزی و رقابتپذیری کسبوکارهای مقیاس کوچک)، مقوله زمینه‎‌ای (زیرساخت­های فیزیکی و محیطی کسبوکار گردشگری، سیاستها و حمایتهای نهادی، اعتماد به نفس و ریسکپذیری و عوامل اجتماعی - فرهنگی)، شرایط مداخله‌گر (ابتکارات کشاورزان یا صاحبان مزارع، اثرات انگیزشی و آموزشهای لازم)، و الگوی کارآفرینی راهبردی در صنعت گردشگری کشاورزی (شبکهسازی و استفاده از روابط، مدیریت و سازماندهی و حمایتهای عمومی) تشکیل شده که منجر به پیامدهایی میشود که عبارتند از: شکوفایی فرصت­ کاری؛ رشد درآمد و بهره ­وری؛ رونق و توسعه کارآفرینی گردشگری؛ و توسعه اجتماعی و فرهنگی.
نتیجه­ گیری: نتایج این تحقیق نشان داد که گردشگری کشاورزی با رویکرد کارآفرینی راهبردی منجر به دستاورد یا پیامدهای مانند شکوفایی فرصت کاری، رشد درآمد و بهرهوری، رونق و توسعه کارآفرینی گردشگری و توسعه اجتماعی و فرهنگی میشود که توسعه آن برای توسعه پایدار کشور و بهدنبال آن توسعه اقتصادی کشور امری مهم و اجتنابناپذیر است که در صورت اجرای درست راهبردهایی مانند شبکهسازی و استفاده از روابط، مدیریت و سازماندهی و حمایتهای عمومی دستیابی به پیامدهای آن امکان­پذیر است، ضمن اینکه عوامل اجتماعی و فرهنگی مؤثرترین عامل، اثرات انگیزشی مداخله ­ترین عامل و حمایت­های عمومی با اهمیتترین راهبرد در مدل کارآفرینی راهبردی در صنعت گردشگری کشاورزی میباشد.

 
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نوع مطالعه: پژوهشي | موضوع مقاله: کارآفرینی در کشاورزی
دریافت: 1402/2/11 | پذیرش: 1402/7/30 | انتشار: 1402/11/8

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