Volume 10, Issue 2 (12-2023)
J Entrepreneurial Strategies Agric 2023, 10(2): 147-160 |
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alipour S, pashazadeh Y. (2023). Analysis the Role of Open Innovation Strategy and Effectuation on Innovative Performance by Creating Entrepreneurial Opportunities in Iranian Startups. J Entrepreneurial Strategies Agric. 10(2), 147-160. doi:10.61186/jea.10.20.138
URL: http://jea.sanru.ac.ir/article-1-375-en.html
URL: http://jea.sanru.ac.ir/article-1-375-en.html
1- Department of Business Management, Faculty of Economics and Management, Urmia University, Urmia, Iran
Abstract: (3162 Views)
Extended Abstract
Background: Existing research highlights several critical factors that significantly influence the development of innovative and entrepreneurial performance within the agricultural sector. These factors warrant serious attention from stakeholders, policymakers, and entrepreneurs alike. The present study investigates the impact of open innovation strategies and their feasibility on innovative performance, specifically focusing on the mediating role of entrepreneurial opportunities in startups operating within the agricultural sector of the country. By examining these relationships, the study aims to provide insights that can enhance the performance of agricultural startups and contribute to the overall growth of the sector.
Methods: This research employs a survey-based methodology, categorized as applied research due to its practical implications and objectives. The field data were collected using a composite standard questionnaire designed to assess various dimensions of innovation and entrepreneurship in the agricultural sector. The statistical population consists of managers and experts from 200 active startups in the country’s agricultural sector. Given the challenges associated with accessing the entire population, a sample of 40 startups was selected from 12 provinces. These startups are specifically engaged in the production or trade of agricultural products and services, making them relevant to the study's objectives. The sample included 160 managers and experts from these startups, and ultimately, 120 complete questionnaires were collected for analysis. The selection process ensured a diverse representation of perspectives, enhancing the robustness of the findings. The questionnaire was designed to measure various constructs, including open innovation strategies, entrepreneurial opportunities, and innovative performance, allowing for a comprehensive analysis of the relationships among these variables.
Results: The findings of this research confirm the conceptual model, demonstrating that the implementation of open innovation strategies significantly enhances the innovative performance of startups in the agricultural sector. Specifically, the results indicate that startups that adopt open innovation approaches are better equipped to leverage external knowledge and resources, leading to improved innovation outcomes. This finding aligns with existing literature, which emphasizes the importance of collaboration and knowledge sharing in fostering innovation. Moreover, the mediating role of entrepreneurial opportunities was found to be significant in this context. Startups that effectively identify and exploit entrepreneurial opportunities are more likely to achieve higher levels of innovative performance. This suggests that fostering an entrepreneurial mindset among managers and employees can lead to more effective innovation strategies and outcomes. The study emphasizes the need for startups to cultivate an environment that encourages creativity, risk-taking, and proactive identification of opportunities. Several challenges facing the agricultural sector have been identified in recent years, which further complicate efforts to enhance innovation. Key challenges include water scarcity, inefficiencies in the supply chain, lack of reliable data and processing capabilities, food safety concerns, and significant waste of agricultural products. Additionally, there is a notable lack of awareness and knowledge among agricultural operators regarding modern practices and technologies. Financial constraints, including inadequate capital and resources, further hinder the ability of startups to innovate and grow. To address these challenges, it is essential for agricultural startups to adopt a feasibility-driven approach to nnovation. This involves carefully assessing the viability of new ideas and strategies before implementation, ensuring that resources are allocated efficiently and effectively. By focusing on entrepreneurial opportunities and aligning innovation efforts with market needs, startups can develop solutions that not only address existing challenges but also create new value within the agricultural sector.
Conclusion: The results of this study underscore the importance of adopting appropriate open innovation strategies to enhance the innovative performance of startups in the agricultural sector. It is crucial for stakeholders to recognize the mediating role of entrepreneurial opportunities in shaping these strategies. Policymakers and industry leaders should prioritize the development of supportive ecosystems that encourage collaboration, knowledge sharing, and innovation among agricultural startups. Furthermore, addressing the identified challenges within the agricultural sector will require a concerted effort from all stakeholders involved. Initiatives aimed at improving water management, enhancing supply chain efficiencies, and providing access to reliable data and processing technologies will be vital in fostering an environment conducive to innovation. Additionally, investing in education and training programs for agricultural operators can help bridge the knowledge gap and empower them to adopt modern practices. In summary, the findings of this research provide valuable insights for enhancing the innovative performance of agricultural startups through the strategic implementation of open innovation and a focus on entrepreneurial opportunities. By embracing these principles, startups can navigate the complexities of the agricultural sector and contribute to its sustainable development. Future research should explore additional factors influencing innovation in agriculture, including the role of technology, market trends, and consumer preferences, to further enrich our understanding of this dynamic field.
Methods: This research employs a survey-based methodology, categorized as applied research due to its practical implications and objectives. The field data were collected using a composite standard questionnaire designed to assess various dimensions of innovation and entrepreneurship in the agricultural sector. The statistical population consists of managers and experts from 200 active startups in the country’s agricultural sector. Given the challenges associated with accessing the entire population, a sample of 40 startups was selected from 12 provinces. These startups are specifically engaged in the production or trade of agricultural products and services, making them relevant to the study's objectives. The sample included 160 managers and experts from these startups, and ultimately, 120 complete questionnaires were collected for analysis. The selection process ensured a diverse representation of perspectives, enhancing the robustness of the findings. The questionnaire was designed to measure various constructs, including open innovation strategies, entrepreneurial opportunities, and innovative performance, allowing for a comprehensive analysis of the relationships among these variables.
Results: The findings of this research confirm the conceptual model, demonstrating that the implementation of open innovation strategies significantly enhances the innovative performance of startups in the agricultural sector. Specifically, the results indicate that startups that adopt open innovation approaches are better equipped to leverage external knowledge and resources, leading to improved innovation outcomes. This finding aligns with existing literature, which emphasizes the importance of collaboration and knowledge sharing in fostering innovation. Moreover, the mediating role of entrepreneurial opportunities was found to be significant in this context. Startups that effectively identify and exploit entrepreneurial opportunities are more likely to achieve higher levels of innovative performance. This suggests that fostering an entrepreneurial mindset among managers and employees can lead to more effective innovation strategies and outcomes. The study emphasizes the need for startups to cultivate an environment that encourages creativity, risk-taking, and proactive identification of opportunities. Several challenges facing the agricultural sector have been identified in recent years, which further complicate efforts to enhance innovation. Key challenges include water scarcity, inefficiencies in the supply chain, lack of reliable data and processing capabilities, food safety concerns, and significant waste of agricultural products. Additionally, there is a notable lack of awareness and knowledge among agricultural operators regarding modern practices and technologies. Financial constraints, including inadequate capital and resources, further hinder the ability of startups to innovate and grow. To address these challenges, it is essential for agricultural startups to adopt a feasibility-driven approach to nnovation. This involves carefully assessing the viability of new ideas and strategies before implementation, ensuring that resources are allocated efficiently and effectively. By focusing on entrepreneurial opportunities and aligning innovation efforts with market needs, startups can develop solutions that not only address existing challenges but also create new value within the agricultural sector.
Conclusion: The results of this study underscore the importance of adopting appropriate open innovation strategies to enhance the innovative performance of startups in the agricultural sector. It is crucial for stakeholders to recognize the mediating role of entrepreneurial opportunities in shaping these strategies. Policymakers and industry leaders should prioritize the development of supportive ecosystems that encourage collaboration, knowledge sharing, and innovation among agricultural startups. Furthermore, addressing the identified challenges within the agricultural sector will require a concerted effort from all stakeholders involved. Initiatives aimed at improving water management, enhancing supply chain efficiencies, and providing access to reliable data and processing technologies will be vital in fostering an environment conducive to innovation. Additionally, investing in education and training programs for agricultural operators can help bridge the knowledge gap and empower them to adopt modern practices. In summary, the findings of this research provide valuable insights for enhancing the innovative performance of agricultural startups through the strategic implementation of open innovation and a focus on entrepreneurial opportunities. By embracing these principles, startups can navigate the complexities of the agricultural sector and contribute to its sustainable development. Future research should explore additional factors influencing innovation in agriculture, including the role of technology, market trends, and consumer preferences, to further enrich our understanding of this dynamic field.
Keywords: Effectuation, Entrepreneurship, Entrepreneurial opportunities, innovative Performance, Open innovation strategy
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