Volume 10, Issue 20 (1-2024)
jea 2024, 10(20): 14-28 |
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shafiepour D, aslani F, bahmani A. (2024). Survey the Impact of Green Entrepreneurial Orientation and Dynamic Capabilities on Sustainable Business Performance: The Mediating Role of Green Innovation Performance. jea. 10(20), 14-28. doi:10.61186/jea.10.20.14
URL: http://jea.sanru.ac.ir/article-1-386-en.html
URL: http://jea.sanru.ac.ir/article-1-386-en.html
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Introduction and Objective: Researchers believe that if the world's population and economy continue to grow at the current rate, the use of the earth's natural resources will exceed its capacity, and this will raise issues related to environmental protection, which is called sustainable development. Sustainable development is development that meets current needs without jeopardizing the ability of future generations to meet their own needs. Also, in a more precise sense, the strategy of sustainable development means establishing harmony between humans and between humans and nature, and it means that sustainability requires social societies to manage the environmental perspective along with the economic perspective in the progress of development and performance improvement. In addition, the serious environmental problems caused by the rapid economic development have caused them to pay more attention to the sustainable performance of companies, as well as the increasing concern about the excessive consumption of resources, environmental destruction and social inequalities, the need to achieve a sustainable economy and society. In order to achieve sustainable performance in today's turbulent and dynamic industrial environment, companies must always pay attention to the environment so that they can reduce the environmental impacts in the best way, which in addition to solving the environmental concerns of customers, reduce costs. Also manage in such a way that the price of their produced goods and services is competitive. Since sustainable development was proposed as a broad social goal focusing on the necessity of integrating and pursuing human well-being along with stopping environmental destruction. In this way, some entrepreneurs have sought to achieve sustainable development goals with the aim of integrating social and environmental goals in business. Due to the values and motivations that create these types of activities, they are often called sustainable entrepreneurship. Considering the stated contents, in this research, while addressing the effect of green entrepreneurial orientation and dynamic capabilities in agricultural and food industry cooperative companies of Mazandaran province on the performance of green innovation, the effect of this orientation on the success of these cooperative companies to achieve sustainable performance and improvement was investigated.
Material and Methods: The research method is based on the applied research goal and in terms of the descriptive-causal data collection method, it is a survey type and in terms of time, it is a cross-sectional type. The statistical population under investigation included 1300 members of agricultural production cooperatives in Mazandaran province, according to the Karjesi-Morgan table, 297 questionnaires were distributed among the members of agricultural production cooperatives in Mazandaran province by cluster sampling method, by cooperative. 250 questionnaires collected (84% response rate), which it was the basis of the present study. The data collection tool was a questionnaire.
Results: The research results showed that green entrepreneurial orientation has a direct, positive and significant effect on sustainable business performance (t=5.942 and β=0.266) and green innovation performance (t=6.074 and β=0.290). Green dynamic capabilities have a direct, positive and significant effect on sustainable business performance (t=7.732 and β=0.338) and green innovation performance (t=8.249 and β=0.390). Also, green innovation performance has a direct, positive and significant effect on sustainable business performance (t=8.672 and β=0.427). Finally, the relationship between green entrepreneurial orientation and sustainable business performance with the mediating effect of green innovation performance is positive and significant (t=4.680 and β=0.124). In addition, the VAF statistic is equal to 0.318. This means that 31.8 percent of the total effect of green entrepreneurial orientation on sustainable business performance is explained through the mediating variable of green innovation performance. In addition, the relationship between green dynamic capabilities and sustainable business performance with the mediating effect of green innovation performance is positive and significant (t=5.781 and β=0.167). Also, the VAF statistic is equal to 0.329. This means that 32.9% of the total effect of green dynamic capabilities on sustainable business performance is explained through the mediating variable of green innovation performance.
Conclusion: The purpose of this research is to determine the effect of green entrepreneurial orientation and green dynamic capabilities on the sustainable business performance, considering the mediating role of green innovation performance among agricultural cooperative companies in Mazandaran province. Green entrepreneurial orientation means focusing on the activities thatto creating economic value, improve and preserve the environment and reduce it, s negative effects. To achieve this goal, it is necessary for companies to use green entrepreneurial methods and develop appropriate training programs to train their employees and colleagues in this field. Therefore, it is suggested to the managers of agricultural cooperative companies in Mazandaran province to create an opportunity for members of agricultural cooperative companies to learn new methods and improve business performance by holding training courses in the field of green entrepreneurship and sustainable management. Also, by providing financial support to agricultural cooperative companies, guide them towards green entrepreneurial strategies. This financial support can include granting facilities or paying awards to companies that have excelled in the field of green and sustainable entrepreneurship. Green entrepreneurial orientation means focusing on creating business opportunities in the fields of environmental protection, sustainable use of natural resources, reducing environmental impacts, and providing innovative solutions to environmental problems.
Introduction and Objective: Researchers believe that if the world's population and economy continue to grow at the current rate, the use of the earth's natural resources will exceed its capacity, and this will raise issues related to environmental protection, which is called sustainable development. Sustainable development is development that meets current needs without jeopardizing the ability of future generations to meet their own needs. Also, in a more precise sense, the strategy of sustainable development means establishing harmony between humans and between humans and nature, and it means that sustainability requires social societies to manage the environmental perspective along with the economic perspective in the progress of development and performance improvement. In addition, the serious environmental problems caused by the rapid economic development have caused them to pay more attention to the sustainable performance of companies, as well as the increasing concern about the excessive consumption of resources, environmental destruction and social inequalities, the need to achieve a sustainable economy and society. In order to achieve sustainable performance in today's turbulent and dynamic industrial environment, companies must always pay attention to the environment so that they can reduce the environmental impacts in the best way, which in addition to solving the environmental concerns of customers, reduce costs. Also manage in such a way that the price of their produced goods and services is competitive. Since sustainable development was proposed as a broad social goal focusing on the necessity of integrating and pursuing human well-being along with stopping environmental destruction. In this way, some entrepreneurs have sought to achieve sustainable development goals with the aim of integrating social and environmental goals in business. Due to the values and motivations that create these types of activities, they are often called sustainable entrepreneurship. Considering the stated contents, in this research, while addressing the effect of green entrepreneurial orientation and dynamic capabilities in agricultural and food industry cooperative companies of Mazandaran province on the performance of green innovation, the effect of this orientation on the success of these cooperative companies to achieve sustainable performance and improvement was investigated.
Material and Methods: The research method is based on the applied research goal and in terms of the descriptive-causal data collection method, it is a survey type and in terms of time, it is a cross-sectional type. The statistical population under investigation included 1300 members of agricultural production cooperatives in Mazandaran province, according to the Karjesi-Morgan table, 297 questionnaires were distributed among the members of agricultural production cooperatives in Mazandaran province by cluster sampling method, by cooperative. 250 questionnaires collected (84% response rate), which it was the basis of the present study. The data collection tool was a questionnaire.
Results: The research results showed that green entrepreneurial orientation has a direct, positive and significant effect on sustainable business performance (t=5.942 and β=0.266) and green innovation performance (t=6.074 and β=0.290). Green dynamic capabilities have a direct, positive and significant effect on sustainable business performance (t=7.732 and β=0.338) and green innovation performance (t=8.249 and β=0.390). Also, green innovation performance has a direct, positive and significant effect on sustainable business performance (t=8.672 and β=0.427). Finally, the relationship between green entrepreneurial orientation and sustainable business performance with the mediating effect of green innovation performance is positive and significant (t=4.680 and β=0.124). In addition, the VAF statistic is equal to 0.318. This means that 31.8 percent of the total effect of green entrepreneurial orientation on sustainable business performance is explained through the mediating variable of green innovation performance. In addition, the relationship between green dynamic capabilities and sustainable business performance with the mediating effect of green innovation performance is positive and significant (t=5.781 and β=0.167). Also, the VAF statistic is equal to 0.329. This means that 32.9% of the total effect of green dynamic capabilities on sustainable business performance is explained through the mediating variable of green innovation performance.
Conclusion: The purpose of this research is to determine the effect of green entrepreneurial orientation and green dynamic capabilities on the sustainable business performance, considering the mediating role of green innovation performance among agricultural cooperative companies in Mazandaran province. Green entrepreneurial orientation means focusing on the activities thatto creating economic value, improve and preserve the environment and reduce it, s negative effects. To achieve this goal, it is necessary for companies to use green entrepreneurial methods and develop appropriate training programs to train their employees and colleagues in this field. Therefore, it is suggested to the managers of agricultural cooperative companies in Mazandaran province to create an opportunity for members of agricultural cooperative companies to learn new methods and improve business performance by holding training courses in the field of green entrepreneurship and sustainable management. Also, by providing financial support to agricultural cooperative companies, guide them towards green entrepreneurial strategies. This financial support can include granting facilities or paying awards to companies that have excelled in the field of green and sustainable entrepreneurship. Green entrepreneurial orientation means focusing on creating business opportunities in the fields of environmental protection, sustainable use of natural resources, reducing environmental impacts, and providing innovative solutions to environmental problems.
Keywords: Green entrepreneurial orientation, Green dynamic capabilities, Green innovation performance, Sustainable business performance
Type of Study: Research |
Subject:
کارآفرینی در کشاورزی
Received: 2023/12/9 | Accepted: 2024/01/7 | Published: 2024/01/28
Received: 2023/12/9 | Accepted: 2024/01/7 | Published: 2024/01/28
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